Communicating with Purpose
Long before Brexit or COVID, the debate about the purpose of business was re-emerging as an important and timely issue of the day.
Today, as we deal with geo-political conflict, war, supply chain disruption, economic uncertainty and mounting cost and social pressures, corporate ‘Purpose’, and sustainability and ESG are never far from the business narrative.
As with ‘green-washing’ before it, we’re now hearing claims of ‘purpose-washing’, and ‘ESG-washing’. The authenticity and credibility of corporate communications is increasingly in the spotlight and being called into question. And with that, the role of communications leaders too.
Anchored in a grounded taxonomy of sustainability and responsible business, this highly interactive workshop will present ‘corporate purpose’, and the central role it needs to play in an organisation’s mission, strategy, activities and relationships with all stakeholders, as an essential tool in helping to reorientate business to navigate today’s challenges, and prepare for growth in the years ahead.
This three-part workshop will cover:
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Resetting the Conversation
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Review, Reflect and Reset, and
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Putting Principles into Practice.
