Media Training

Engaging positively with the media is not easy.

How do you stay on message? How do you avoid the many pitfalls and traps the media set in their questioning? How do you connect and engage with the audience?

This workshop dispels many myths and misconceptions we have about the media and provides many useful tools and techniques that enable you to have a positive media experience.

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Our workshop covers these topics: 

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• Media theory - what is news, what's the plan, what's the story?
   

• Creating empathy with journalists, editors and the audience.
   

• Handling tough media questions and staying on message. 
   

• Successfully delivering the company's main messages and steering the dialogue in your favour.