Data and Measurement
Delivered by Chris Crofts, Internal Communications / Employee Engagement Consultant
How using the right data in the right way can elevate the role of internal communications
This one-day, virtual or face-to-face training programme is designed to help internal communication teams - of all levels of experience - take their communications to the next level through data, insights and reporting.
From designing feedback surveys and creating compelling dashboards, to collecting real measures (not just metrics), this course will ensure every team member has a consistent understanding of what great internal communications measurement looks like.
Learning outcomes:
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Greater focus on data and insights to help inform decisions and shape IC plans/strategy
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More creative and effective collection of the right data
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Better analysis of data to get to the insights (both manually and with AI)
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More compelling reports that showcase internal communications as data driven and strategic
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How to sell the data to leaders and internal stakeholders
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Clear template for campaign measurement
The course is split into six sections:
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What good looks like.
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Demonstrating the value of IC.
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What to measure.
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How to measure.
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Analysing data.
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Reporting.
